In the spring of 2016, I noticed something was going on in my business. Everything was fine, but that was the problem. It was just fine. Ever since I had started teaching infopreneurship, my growth was quick, but over time, it was getting harder to grow my email list, find new leads and increase my exposure in my niche.
I was already doing all the traditional marketing methods you’re “supposed” to be doing: social media, podcast interviews, guest posting. They were working, but it took so long to see results.
What I wanted was a way to give my business a serious boost fast. That’s when I decided to host a virtual summit.
A virtual summit is an online conference. A host records interviews with industry experts which are then broadcast for a limited amount of time online for attendees to watch for free.
I had heard about the benefits of hosting a virtual summit, which is why I decided to give it a try, but deep down, I still remained a tad skeptical. Would this really grow my business quickly like everyone says?
Well, friends, I’m here to tell you that I’m a virtual summit evangelist now!
At the beginning of August 2016, I hosted my annual Infopreneur Summit for the first time, and the ways in which it grew my business far exceeded my expectations.
In this post, I would like to share with you some of those benefits, and lay out 5 reasons that you should consider hosting a virtual summit to give your business a serious boost!
Reason #1: Grow Your Email List
During a virtual summit, you’ll be broadcasting your influencer interviews live to the attendees free for a limited time, but to get access to the links to watch these interviews, people must register (a.k.a. opt-in to your email list)! These free interviews act like a really high-value lead magnet, attracting your ideal audience members, and since you’ll have your entire lineup of guest speakers promoting your event, you’ll be driving tons of traffic to your virtual summit opt-in page at once.
During my first virtual summit, I was able to increase my email subscribers by 1,170!
Reason #2: Increase Membership in Your Online Community
It can be really hard to drive membership to your online community, can’t it? I was discovering that in 2016 as I had recently started my own Facebook group, the Infopreneur Community. Thankfully, the first Infopreneur Summit helped me solve this problem. By sending out an automatic email to every attendee who registered for the event, encouraging them to join my Facebook group, I was able to kickstart my online community in no time! I just had to make it very clear that inside the group they would be receiving real-time updates and information about the summit they would not want to miss.
Reason #3: Earn Revenue
Virtual summits often get touted as simply an effective marketing tool, but they are so much more than that. By offering an All-Access Pass for sale, you can earn revenue while hosting your summit, too! Since you’ll only be broadcasting your interviews live for a short period of time, it’s likely some attendees will miss an interview they really wanted to see. By offering a membership site where paying clients can receive lifetime access to the summit interviews in an “All-Access Pass”, you can earn revenue from your event, and you can even afford to offer your guest speakers affiliate commissions for their referral sales!
I was able to earn over $4,000 in additional business revenue the week of my first virtual summit.
Reason #4: Form Relationships with Influencers
Perhaps one of the greatest reasons of all that you should consider hosting your own virtual summit is the large number of relationships that you will form with influencers in your field. Cold emailing others in your niche with whom you’d like to connect can be awkward, but hosting your own virtual summit gives you a reason to collaborate. By offering them the chance to gain new exposure to a large audience through your event, you are creating value in their business. You can then leverage these relationships to form future business partnerships once your summit is over.
I forged 27 solid business relationships with influencers in my niche through my first virtual summit.
Reason #5: Seize New Opportunities for Exposure and Visibility
Hosting a virtual summit is one the best ways that you can get your name out there in your niche. You are getting exposure to a much wider audience at a fast rate, and just like a live in-person event, there’s a lot of buzz surrounding the summit which helps people to notice you. The benefit of all this added attention is the way it positions you as an authoritative voice in your field. Suddenly, everyone sees you as the ‘go-to’ expert, and with that label comes a plethora of new opportunities to be featured elsewhere: podcasts, guest posts, media outlets and more!
Since I hosted my first Infopreneur Summit, I have received substantially more opportunities for podcast interviews, guest posting, and more!
If these reasons for hosting your own virtual summit have piqued your interest, then I would encourage you to give it a try! Absolutely nothing I have done to market and grow my business was as effective in such a short period of time.
I’ve distilled the path I followed to launch my first Infopreneur Summit into an easy-to-follow 12-step process which I share in my Virtual Summit Set: a free package of materials including an ebook, planning worksheet, speaker checklist, and 3-day email course!
Click here to download the Virtual Summit Set free today, and learn how to launch your own virtual summit in just 90 days!