As an online business owner, it is very important to have a strong online presence. One aspect of that is your social media presence.
While creating amazing content that resonates with your audience is super important, it is also key that your branding extends past just your website and into everything you do including social media.
This requires a bit more effort than just using social media for personal use. You need to put more thought and a strategy behind it.
But why does it even matter?
When you are consistent with your brand on all fronts, it starts to make your business recognizable to potential clients. As clients start to recognize you and see your brand over and over, they will begin to trust you. And all client relationships start with trust.
So, here are 4 super easy ways to make sure your branding is on point on social media.
1. Professional Profile Image
Be sure to use the same image on your social media as you do on your website. If you have a recognizable photo that appears on the homepage, about page, or maybe even in the sidebar of your website, this is the perfect image to use on social media.
As an online business owner, you are most likely the face of your business so a photo of yourself is very important.
Your beautiful face brings a human element to your business in a way a logo cannot.
The photo should be of JUST you.
Now, I love my cats and have so many photos of me and them and if I was using social media for personal use, there is a very good chance my profile image would be of me and my babies, but that just doesn’t make sense for my business.
The quality of the photo should be good as well. You need good lighting, a clean background and you need to look put together. You don’t need to pay a professional photographer when you are just starting out, but you shouldn’t be using a selfie either.
2. Imagery, Fonts and Colors
Every social media platform seems to be getting more visual, even Twitter is showcasing images now. So this is a great way to extend your brand visually.
I love to work with templates. Templates allows me to always have the same design just sized down for each platform.
Your templates should use the same colors, fonts, imagery and style as your website. Basically they should have the same feeling as your website. If someone finds you on say Facebook, they should know visually that they are at the right place.
The goal is to be so consistent and have such a strong brand EVERYWHERE online that people start to recognize your style even without your logo, URL or brand name.
Your brand is much more than just the visual aspect. I know it is common for people to think branding is your logo but it is so much more than that.
Your name and username on all social media platforms should be the same. There are some slight variations based on platforms, like maybe you expand on your name to add keywords (like on Pinterest) but it should be pretty much the same.
Ideally your username is the same as your URL. Brie is a fantastic example, her website URL is www.briebeeks.com and her username on Instagram and Pinterest is briebeeks. It makes it so much easier for potential clients to find her.
Your message also needs to be consistent. Be sure to share your key message in your bio/description areas and then use the same words, tone, and writing style you use on your website.
Consistency is KEY
Consistency is the most important thing when it comes to your brand.
This starts to position yourself as an expert and it builds trust with your audience and potential clients.
A cohesive social media presence in addition to a killer business and social media strategy can have a major impact on the visibility of your business and really catapult your business forward.
If you would like help creating a beautifully branded social media presence and work with Brie Beeks privately where she will show you exactly how to build your empire, click here to see what we can do for you.